AMAZON Prime Day sale traditionally takes place in July, but in recent years the online giant has announced a second date in October – but is reserved exclusively for Prime members.
Shoppers can bag bargains across electricals, home, beauty and more, but only if you’re a Prime Day member. Luckily, we’ve got all the info on how to sign up for Amazon Prime before the next two-day sale lands.
- Sign up for Amazon Prime – click here
Prime Day is a massive global flash sale from the world’s biggest online retailer.
The sale used to be just once a year, but in 2022 and 2023 Amazon held two sales, however, Amazon has yet to announce the dates of 2024’s sales – we’ll be updating this page when we hear more.
The first Prime Day sale took place in July, with another ‘Prime Big Deals Day’ landing in October.
For the duration of the sale, shoppers can snap up thousands of Prime Day deals, ranging from tech to beauty on the Amazon site.
Of course, the Prime Day sale is essentially a charm offensive on Amazon’s part, drawing new customers into its perks-filled subscription scheme.
That means that there’s no time like the present to become a Prime member. If want to join before the sale ends, read on for everything you need to know below.
When is the Prime Day 2024 taking place?
Amazon has not confirmed when Prime Day 2024 will take place.
Keep your eyes peeled on this page as we’ll update it with more information as and when we get it.
The last Amazon Prime Day sale took place on October 10th and 11th 2023, and July 11th and 12th.
The last sale was branded by the retailer as Amazon Prime Big Deals Day.
But really, it was business as usual: two days of exclusive Prime member savings, beginning October 10 at 00.01 BST and running through to October 11 at 23.59 BST.
For those planning ahead to Christmas, the October sale date was ideal for stocking up on festive must-haves and making a dent in your Christmas shopping list – as well as saving a few extra pennies ahead of the festive shopping rush.
What was on sale last Amazon Prime Day?
Looking for inspiration or want to know what to expect? Here’s what was on offer last Amazon Prime Day.
- Amazon eero 6 dual-band mesh Wi-Fi 6 extender, £64.99 (save £35) – buy here
- Amazon Basics 14-Piece Knife Set with Block, £20.75 (save £3.90) – buy here
- Amazon Basics Computer Backpack, £39.23 (save £7.31) – buy here
- BaByliss Super Stubble Trimmer, £64.99 (save £45.01) – buy here
- jumper 16 Inch Laptop, £329.99 (save £770) – buy here
- Xbox Wireless Controller, £39.99 (save £20) – buy here
- Amazon Fire HD 10 Tablet, Certified Refurbished, £66.99 (save £68) – buy here
- Ninja Speedi 10-in-1 Rapid Cooker, £159 (save £90) – buy here
How to sign up for Amazon Prime for free
To sign up for Amazon Prime ahead of Prime Day, head to the retailer’s Prime sign-up page.
You can sign up using the 30-day free trial if you have never joined before.
If you change your mind or just want to get access to Prime Day, just ensure you cancel before the 30 days are up, or you’ll be eligible for the £8.99 monthly fee.
Having said that, we think that the subscription is one of the most worthwhile on the internet, entitling you to free next-day delivery on thousands of items and access to Prime Video, among other benefits.
If you’ve previously been a member you can reactivate your subscription ahead of the sale.
Hear about the best live Amazon deals
If you want to ensure you know all the biggest Prime Day deals when the next sale lands, you can also bookmark our ongoing roundup of the best Amazon Prime Day deals.
It’s not just delivered products that are likely to appear on sale: we’re confident you’ll also find offers on its subscription services, such as Audible, Amazon Music Unlimited and Kindle Unlimited, often promoted with huge 3-month long trial periods.
If you are already a Prime member you’ll also get personalised recommendations on lots more products, and if you’ve just signed up you can also find price drops on everything from skincare to garden tools.
- Amazon deals – shop here
What is Amazon Prime and how much does it cost?
Amazon Prime is a premium subscription service from the online giant.
It provides users access to Prime Video streaming content, free same or one-day delivery and other perks for Kindle and grocery services.
Amazon Prime costs £8.99 a month or £95 a year. You can sign up here.
Students can also sign up for a discounted price of £4.49 a month, or £47.49 a year.
How to cancel an Amazon Prime trial
If you’ve recently started an Amazon Prime trial, you’ll need to cancel the service before the 30 days expire or you’ll be charged the monthly fee.
To do this, go to “Manage Your Prime Membership” when you’re logged into Amazon.
Then select click “Cancel free trial” on the left-hand side of the page if you want to cancel right now.
Alternatively, at this stage, you can select “Do not continue”.
In this scenario, you’ll receive access to Prime until your free trial period ends, at which point your membership will cancel and your payment card won’t be charged.
How to cancel a paid-for Amazon Prime subscription
If you pay for Amazon Prime, you can cancel the service by going to “Manage Your Prime Membership” when logged into Amazon.
Then click “End membership”, on the left-hand side of the page.
Want to find more savings on your online shopping? Then head to Sun Vouchers where you can get discounts and voucher codes from hundreds of top retailers including B&Q, Boots, Iceland, Lookfantastic, Dunelm, Adidas, Marks & Spencer and more.